WOLFORD
Celebrity-Driven Buzz
A LUXURY LEGACY ELEVATED BY VIP CONNECTIONS.
Krupp Group partnered with Wolford to amplify its presence among A-listers and style icons, cementing its reputation as the ultimate luxury tights and fashion staple.
Through an “always-on” approach, we provided targeted celebrity stylists with bespoke studio kits, ensuring Wolford was on hand for fittings, shoots, and high-profile moments. This consistent visibility kept the brand top-of-mind and ready for every opportunity.
Our strategy fostered trust and loyalty among stylists and talent, making Wolford a natural choice for red carpets, press tours, and editorial features. Today, the brand counts Selena Gomez, Emily Blunt, Beyoncé, Olivia Rodrigo, Elizabeth Banks, Cynthia Erivo, Nicole Kidman, and more among its fans — solidifying its place in the luxury fashion landscape.
KENNETH COLE
360° Category Launch Impact
A POWERFUL RELAUNCH WITH ARIANA DEBOSE.
After pausing its women’s apparel division for several years, Kenneth Cole Productions partnered with Krupp Group to make its return resonate. Under the leadership of Emily Cole, the brand’s new Executive Vice President, the relaunch debuted with a campaign starring Academy Award–winning actress Ariana DeBose.
Photographed by Cass Bird, the campaign spotlighted empowerment and the importance of women using their voices to drive equality and change. Krupp secured an exclusive with WWD, coordinated onsite talent interviews, and distributed assets to leading fashion and lifestyle outlets. We also advised on the “United We Stand” cocktail event, highlighting initiatives with I Am A Voter and the Mental Health Coalition.
The campaign generated 566M+ media impressions and 7.2M+ organic social impressions, amplifying Kenneth Cole as a purpose-led force in fashion.
MARCO BICEGO
Partnership Value Creation
A 25TH ANNIVERSARY CELEBRATION WITH HOLLYWOOD’S ELITE.
For its 25th anniversary, Italian fine jewelry house Marco Bicego brought its signature craftsmanship and elegance to Los Angeles with an intimate VIP dinner. Guests included Kate Hudson, Mindy Kaling, Ruth Negga, top celebrity stylists, and fashion editors, all gathered to toast the milestone with founder Marco Bicego. The evening unveiled the “25 Best” collection, a curated edit of the brand’s most iconic designs.
Krupp Group shaped the celebration from every angle, securing an exclusive with WWD, amplifying coverage across trade, fashion, and lifestyle media.
The campaign drove exceptional results, with coverage in WWD, Vogue, ELLE.com, People.com, C Magazine, and more — generating 566M+ media impressions and 7.2M+ organic social impressions, reinforcing Marco Bicego’s position as a leading heritage brand in luxury fine jewelry.
CHARLES TYRWHITT
Conversation Catalyst
A HIT PARTNERSHIP WITH THE NEW YORK YANKEES.
Charles Tyrwhitt expanded its U.S. presence as a Proud Partner of the New York Yankees. The partnership united two icons of style and excellence, engaging fans through in-stadium visibility, radio integrations, and activations. In Summer 2025, Yankees shortstop Anthony Volpe became the brand’s first U.S. ambassador.
Krupp Group amplified the partnership with national coverage in WWD, FashionNetwork, MR Magazine, and Sports Business Journal, generating 428M+ impressions. To build community, we hosted a Game Day series at Yankee Stadium with tastemakers and media, driving 3M+ social impressions and strengthening key relationships.
The campaign demonstrated how Charles Tyrwhitt could leverage sports partnerships to expand visibility, foster cultural relevance, and build lasting resonance in the U.S. market.
FOUNDRAE
High-Impact Store Opening
A STAR-STUDDED OPENING ON MELROSE PLACE.
To celebrate the opening of its Melrose Place store, FoundRae partnered with Krupp Group to build awareness, foster community, and spark national and local editorial excitement. We consulted on production from concept through execution, supporting creative elements, onsite staffing, and a guest list designed for maximum impact. VIPs included Sarah Paulson, Robin Tunney, Allison Janney, Kyle Richards, January Jones, Ryan Michelle Bathe, and more.
The event and integrated media strategy secured top-tier coverage in ELLE.com, People.com, WWD.com, HollywoodReporter.com, and additional outlets, generating 380M+ media impressions and 10M+ organic social impressions, boosting FoundRae’s Los Angeles profile and fueling editorial awareness.